Jonathan Cropper is a respected luxury brand strategist, global creative director and futurist. Envisioneering and futurecrafting is his trade and passion.
Jonathan is the founder of Futurlogic Advanced Concepts, a highly confidential, business development and branding studio.
Current areas of focus:
Future of home-living
V.R. and A.I. enabled online education
Post-Covid, social impact entrepreneurship
Future of storytelling
He has designed and implemented innovation strategies with the leadership of: Four Seasons (Private Jet Program), Rolls-Royce, BIG Architects, Credit Suisse Private Bank, Airbus, Feadship, Sir David Adjaye, S3, ITV, Bugatti, Hearst, Zaha Hadid Architects, and Ralph Lauren, to name a few. Futurlogic is also the exclusive North American agent representing Aston Martin Design.
Most recently, Jon was the Head of Global Real Estate, Aviation & Marine Partnerships for Aston Martin Lagonda.
In this unique role, he was responsible for creating the overall strategy, alliance formation, and execution of the brand’s expansion into these new verticals.
Jon began his career at MTV: Music Television, where he helped design the business plans for MTV’s expansion into Asia, Latin America, and South Africa.
After MTV, he was recruited by cultural icon Quincy Jones, to serve as Director of Business Development for his media company at Time Warner. He was responsible for sourcing and evaluating all multimedia and new venture opportunities.
Jon later joined Nissan North America as Senior Manager, Head of Youth and Urban Communications (a new internal unit that he created). In this capacity, Jon was responsible for all youth, multicultural marketing, and strategic alliances for both the Nissan and Infiniti brands. Jon efficiently managed a $100 million annual budget, and oversaw the production of dozens of multimedia communications campaigns.
Jon was recognized by Brandweek Magazine as the “Best Marketer Under 40 in America” for his marketing innovations.
He was also the Chief Marketing Officer for Badboy Worldwide Entrainment Group, Sean “Diddy” Combs’ collection of companies. During his tenure, Jon was instrumental in developing partnerships with Estee Lauder (launched the "Unforgivable" fragrance that became the #1 men's fragrance in the U.S.), Sprint, and Diageo (designed the repositioning strategy for Ciroc Vodka, one of the biggest successes in recent spirits industry history).
Prior to his role at Badboy Worldwide, Jon was an Executive Creative Director and Senior Vice President at Young & Rubicam Brands, where he led diverse creative teams, and formed an advanced mobile media and communications think tank. He designed and executed numerous campaigns for clients such as Sony, Vodafone, Starbucks, Telefonica, Jaguar and AT&T.
Jon received his BA in International Economics from the University of Pennsylvania. He enjoys travel, multimedia art, collecting first-edition magazines, beautiful architecture, and science fiction.