Jonathan Drew Cropper is a respected, luxury brand strategist, global creative director, and futurist. "Envisioneering and Futurecrafting" is his trade and passion.
Jonathan is the founder of Futurlogic Advanced Concepts, a highly confidential, business development, design, and branding studio.
Disciplines of focus:
Immersive, interactive, "retail-tainment" concept production
Future of home-living
Future of food: Passport FnB Accelerator
Lewis Latimer Fellowship Program
He has designed and implemented innovation strategies with the leadership of:
Aston Martin, Warner Bros. / DC Comics, Credit Suisse Private Bank, Airbus, Feadship Yachts, Four Seasons (Private Jet Program), McIntosh Sound, Rolls-Royce Motor Cars, BIG Architects, S3 Architecture, Lockheed Martin, Ralph Lauren, and Zaha Hadid Architects, to name a few.
Futurlogic is also an agent representing Aston Martin Design, and is an experience design affiliate for NASA's Jet Propulsion Lab at CalTech.
Most recently, Jonathan was the Head of Global Real Estate, Aviation & Marine Partnerships for Aston Martin Lagonda. In this unique role, he was responsible for creating the overall strategy, alliance formation, and execution for the brand’s expansion into these new industrial luxury verticals.
He began his career at MTV: Music Television / Viacom, where he helped design the business plans for MTV’s global expansion into Asia, Latin America, and Africa.
After MTV, he was recruited by cultural icon Quincy Jones, to serve as Director of Business Development at QJE / Time Warner. He was responsible for sourcing and evaluating all multimedia and new venture opportunities.
He later joined Nissan North America as Senior Manager, Head of Youth and Urban Communications (a new internal unit that has created for him). In this capacity,
Jonathan was responsible for all youth, multicultural marketing, and strategic alliances for both the Nissan and Infiniti brands. He efficiently managed a $100 million annual budget, and oversaw the development and production of dozens of multimedia communications campaigns.
During his tenure, Jonathan was recognized by Brandweek Magazine as the “Best Marketer Under 40 in America” for his marketing innovations.
Prior to his role at Nissan North America, Jonathan was an Executive Creative Director and Senior Vice President at Young & Rubicam Brands / WPP, where he led diverse creative teams, and formed an advanced mobile media and communications think-tank. He designed and executed numerous campaigns for clients such as Sony, Vodafone, Starbucks, Telefonica, Jaguar, and AT&T.
Jonathan is an advisor to several high impact startups including: the Passport FnB Accelerator, and an advanced AI talent management venture: - X/A Ventures.
He is also the founder of Retail Narratives, an advanced "retail-tainment" venture platform, is the co-founder of the prestigious Lewis Latimer Fellowship Program, and sits on the steering committee of the Edison Awards, known as the "Oscars' of global corporate innovation.
Jonathan studied, and received his BA degree in International Economics from the University of Pennsylvania.
He enjoys travel, supercar culture, multi-media art, collecting first-edition magazines, beautiful architecture, and science fiction.